According to a new study by the reputable analyst house Juniper Research, Croatia’s first domestic unicorn, the company Infobip, can look forward to stable business operations in the next five years, and even room for growth. Thus, they suggest that the SMS will not only still be here in five years’ time but also remain very much relevant and popular as a communication tool, particularly in business communication with users.
When was the last time you sent an SMS or MMS? The popularization of messaging apps gives the impression that people rarely use good old SMS, but market data suggest otherwise. Although it is true that SMS revenue is falling, it is still relatively high and brings profit to telecoms.