Instagram gets Twitter competitor ready for summer release

Author: Editorial
event 23.05.2023.
Foto: Shutterstock

According to Bloomberg News, Instagram, owned by Meta Platforms, is planning to launch a new text-based application that will directly compete with Twitter.

Currently, the company is in the testing phase of the product with influencers and certain content creators. However, there has been no immediate response from Meta Platforms regarding a comment on this development.

In order to gauge interest and gather feedback, Meta has been reaching out to talent agencies and celebrities, inviting them to try an early version of the app. Alex Heath, a reporter at The Verge, mentioned that the app is being built on the Instagram platform, but it will also have compatibility with other applications like Mastodon, as highlighted in a newsletter by Lia Haberman, who teaches social and influencer marketing at UCLA in California.

With Elon Musk’s recent involvement in the chaotic takeover of Twitter, some users have begun exploring alternative platforms, creating an opportunity in the market.

According to Haberman, Meta Platforms has a history of sampling and recreating features from other apps and third-party tools based on their anticipation of user preferences. She mentioned that Musk has expressed his vision of transforming Twitter into a multifunctional app with various features beyond informational posts. Given Meta’s track record of borrowing ideas from other platforms, it is more likely that they will be the first to achieve this by consolidating the different experiences they are building.

Meta has been looking into its very own text-based app since March, and it is expected to be released as early as June – as reported by sources familiar with the matter.


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