Hum to search – new feature coming to YouTube?

Author: Editorial
event 25.08.2023.
Foto: Shutterstock

Google has started testing a feature that would let you hum or record a snippet of a song to find it on YouTube.

According to the official support page, participants in the YouTube experiment, or beta version of the feature on Android, can hum or record three or more seconds of a song for Google to try to identify it. Once a tune is identified, YouTube will show you all relevant content about that song.

Basically, this would be Google’s answer to the Shazam app, which is owned by Apple.

This feature isn’t completely new to Google, as it already introduced a hum-to-search feature in the Google app and Google Assistant back in 2020. Google told TechCrunch that the YouTube version relies on the same technology, but the publisher notes that this one works faster than Google’s, which takes 10-15 seconds to recognize a song.

Google says it’s also testing a YouTube feature that briefly groups multiple posts from a single creator into a special “channel shelf” in your subscription feed. “We’re experimenting with this for a few reasons — as a way to make it easier for viewers to find the content they’re looking for, to put less pressure on creators to upload multiple times a day, and to make it simpler for viewers to engage with the content in the shelf and / or navigate to other content while scrolling in their feed”, Google said. The feature will initially be available to a “small percentage” of people.


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