T-Mobile’s just-released ad for Super Bowl 2023 focuses on its fast-growing 5G Home Internet network, rather than the mobile 5G services the brand is primarily known for.
That shouldn’t come as much of a surprise to people familiar with some of Magenta’s most prominent marketing campaigns and gimmicks in recent years, including a series of commercials starring Zach Braff and Donald Faison from the medical comedy-drama TV show Scrubs, which aired in the early 2000s.
Braff and Faison are now back to (literally) sing the praises of T-Mobile’s home internet product, this year welcoming a surprise new “neighbor”…
Naturally, recruiting none other than John Travolta to perform a cover of the famous song Summer Nights from the cult film Grease with slightly different lyrics was a good move by the company. If you embrace the undoubtedly intentional cheesiness of this 60-second ad, you might even enjoy the light-hearted tone and family-friendly humor.
The “Specfinity” van at the very end of the video is also a neat and humorous detail, and the ad on the whole does a decent job emphasizing the key benefits of T-Mobile’s Home Internet network: affordability, speed, and extremely easy setup.
It remains to be seen whether this will be the only ad the operator airs during the 2023 NFL finals – taking place on Monday, February 13th – or whether it has something else in store regarding its phones and phone service, as was the case last year.