Croatia’s first “unicorn startup” Infobip continues its series of successful business moves and acquisitions.
The latest news from the leading IT company in the region is the finalization of the agreement to acquire the US company Peerless Network, a global Voice over Internet Protocol (VoIP) provider. The acquisition enhances Infobip’s presence in the United States and allows the company to expand its voice offering worldwide, creating a global one-stop shop for omnichannel communications. The purchase is estimated to be worth around $200 million.
Thanks to this deal, Infobip’s clients can now access the US market through Peerless, whose nationwide voice network covers 98% of Americans across 49 states. In return, Infobip offers Peerless Network’s client’s access to its market-leading communications platform-as-a-service (CPaaS).
“America is home to many world-leading platform businesses and enterprises, so cementing Infobip’s presence in the U.S. with this deal is a significant milestone,” said Silvio Kutić, CEO of Infobip. “It confirms our global growth strategy to better help businesses reach their customers on the right channel at the right time to boost reliability and drive sales. Moreover, combining Peerless Network’s leading voice offering with Infobip’s global messaging capabilities prepares us for leadership in the rapidly developing market for cloud communications,” he concluded.
Since its establishment in 2008, Peerless Network delivers agile, cost-effective, and simple-to-deploy voice services along with first-class customer service. Peerless boasts Fortune 500 companies, world-leading mobile network operators, and America’s largest competitive VoIP Service Providers as some of its clients. “Infobip is the market-leading communications platform-as-a-service with full-stack capabilities and global scale from which our customers will now benefit. Combined with our leading voice network, we now offer a one-stop shop for omnichannel communications,” said John Barnicle, CEO of Peerless Network.
Combined, Infobip and Peerless Network process over 30 billion monthly customer interactions across a range of communication channels, in more than 190 countries.
Infobip’s latest business venture comes following acquisitions of U.S. messaging powerhouse OpenMarket, the world’s top SMS firewall provider Anam, the developer Shift Conference franchise, and business/tech portal and publication Netokracija.