Apple

Apple is preparing for its traditional September event, and the main highlight will be the new generation of iPhones. The iPhone 17 series brings numerous updates, but the model that attracts the most attention is the iPhone 17 Air – the thinnest iPhone ever, measuring just 5.5 millimeters. Although it represents a major design leap, Apple has not forgotten about performance, cameras, and software, which are all expected to elevate the user experience to a new level.

Facing soaring tariffs and geopolitical tensions, Apple may be turning to India as its new iPhone manufacturing hub – and the shift could reshape the global tech supply chain.

While the company didn’t introduce a new generation of the Apple Watch Ultra last year, opting instead for a new black titanium variant of the existing model, this year’s update will bring exciting new features.

Apple’s latest budget-friendly smartphone features a notch display with Face ID, the powerful A18 chip, and a USB-C port. As the iPhone SE’s successor, it replaces Touch ID with a modern design – but what more does it offer?

Despite macroeconomic uncertainties, foreign exchange concerns in emerging markets, ongoing inflation, and lukewarm demand, the market showed growth in 2024.

Apple continues to push the boundaries of technology and safety with new features arriving on its devices. The latest satellite communication feature, already available on the iPhone 16, has now made its way to the new Apple Watch Ultra 3.

Apple’s Vision Pro headset is already at the forefront of mixed-reality technology, but new reports suggest the company is exploring innovative ways to push its boundaries further.

Apple and Google continue developing their artificial intelligence solutions, bringing new tools for users of their devices and services.

This growth comes after a slight decline in shipments in the second quarter of 2024, when the market felt pressure from global economic challenges, including increased costs of living and inflation.

Over two dozen companies, including Meta and Spotify, criticized the EU’s “fragmented” AI regulations, warning that Europe is losing competitiveness as the US, China, and India rapidly advance in AI adoption.