Artificial Intelligence is Coming to WhatsApp: Here’s What It Brings

Author: Redakcija
event 01.09.2025.

WhatsApp has introduced a new AI-powered feature that allows users to rephrase their messages and adjust the tone of communication, from professional to casual. This innovation raises important questions about how artificial intelligence will reshape our daily conversations and where to draw the line between authenticity and technology.

With this move, WhatsApp has taken a significant step toward deeper integration of AI in everyday communication. The feature allows users to easily reformulate their messages and choose the tone they want to convey. For instance, someone can type a sentence and AI will transform it into a more polite, formal, or relaxed version. While the functionality is currently being tested with a limited group of users, it is expected to roll out more broadly in the near future. The idea behind this tool is to reduce misunderstandings in digital communication and help users better express the intention behind their messages, whether in business correspondence or casual chat. This development shows how messaging apps are increasingly moving beyond simple text transmission to become intelligent assistants in communication.

Still, this kind of technological advancement also raises certain concerns. Experts warn that overreliance on AI for writing could diminish the personal touch in communication, making messages sound more generic over time. Privacy is another issue. Although WhatsApp insists that all messages remain end-to-end encrypted, some users worry that AI processing could mean the platform is still analyzing content in order to provide rephrasing suggestions.

Moreover, the social dimension of communication may shift: if AI increasingly shapes the way we write, how authentic will the emotions and thoughts we share with others remain? On the other hand, proponents argue that such tools could help reduce misunderstandings, particularly in multicultural or professional settings where nuances in tone often play a crucial role.

WhatsApp’s new AI feature brings clear practical benefits and could make communication smoother, but at the same time, it highlights the ongoing tension between technological assistance and authenticity. Whether users will embrace this functionality or see it as a disruption of natural self-expression remains to be seen. One thing is certain: artificial intelligence is becoming an integral part of our daily lives and the way we choose to use it will shape not only the future of communication but also how we perceive our own words.

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